Montenegro is well suited for development of all kinds of tourism, as it has both a picturesque coast and a mountainous northern region. The country was a well-known tourist spot in the 1980s, yet, the Yugoslav wars that were fought in neighboring countries during the 1990s crippled the tourist industry.

The Government of Montenegro has set the development of Montenegro as an elite tourist destination a top priority. It is a national strategy to make tourism a major, if not the single largest, contributor to the Montenegrin economy. A number of steps were taken to attract foreign investors into Montenegro's tourism industry.